Home › Glossary › What Is IP Rotation?

What Is IP Rotation?

IP rotation is the practice of automatically cycling through a pool of different IP addresses across requests, to avoid rate limits and reduce the risk of being blocked.

How rotation works

Instead of sending every request from a single IP, a scraping system routes requests through a rotating pool of proxy addresses. Rotation can happen on every request, on a timed interval, or when a block is detected.

Why it’s necessary at scale

Any single IP making a high volume of requests to the same site is an easy target for blocking. Rotation spreads that load across many addresses, keeping data collection sustainable for large or frequently updated datasets.